The team

dirk Lansbergen, Founder

With over 25 years experience working in the fruit and vegetable processing industry.

Prior to starting Juice Alliance, Dirk was a member of the board of directors for Citrosuco, where he served as Global Commercial Director. Citrosuco is the largest Orange Juice producer in the world. He also worked for Steinhauser Inc, as the Managing Director. He helped establish the US office and contributed to them becoming the leading processor of apple and non-citrus juice concentrates and purees in the world at the time.

Dirk is also the President of the International Fruit and Vegetable Juice Association and a member for the executive board of IFU since 2007. He is also a member of the supervisory board of Nat One, in Sao Paulo, Brazil as well as of Poppilu in Chicago, USA.